🚫 Enrollment in the 10K LAUNCH LAB is now CLOSED!Join the waitlist to be the FIRST to know when we open doors again

30-Day Implementation Program | Next Cohort TBA

LAUNCH YOUR OFFER IN 30 DAYSAND HIT YOUR FIRST $10K MONTH

ENROLLMENT IS CLOSED. Join the waitlist to secure your spot in the next cohortβ€”plus get exclusive early-bird pricing.

10k Launch Lab Program

830+ success stories so far from the $10k Launch Lab and How We Grow programs. Kinda speaks for itself.
Really. The internet can't shut up about it.

HURRY UP! πŸ’¨ 60% of spots filled within the first 24h! ⚑️

⏳πŸ”₯βŒ›οΈ

You Know WHAT to Do.

Let me guess:

  • You attended the workshop. You took notes. You downloaded the templates.
  • You were PUMPED.
  • Then you sat down to actually write your sales page... and froze.
  • Stared at the blank screen. Thought: "I'll figure this out tomorrow."
  • Tomorrow became next week. Next week became next month.
  • And 3 months later, you still haven't launched.

The Hard Truth:

87% of people who buy courses never finish them specifically because they get stuck on implementation.

BEFORE
User

I've been staring at a blank sales page for 3 days. How do you even start? 😭

1
User

I've taken 4 courses on launching and still haven't launched anything. I'm stuck in learning mode and my offer is making $0.

1
User

I only have 287 subscribers. Should I even bother launching or wait until I have more people?

1
AFTER
User

Just finished Day 9 and my sales page is DONE. This took me 45 minutes after being stuck for months! πŸ”₯

1
User

FIRST SALE!! $497 from my list of 412 people. I'm literally shaking rn 😭

1
User

Final numbers: $8,200 in 30 days with 394 subscribers. I can't believe this actually worked.

1
User

Set up Stripe in 12 minutes using your Loom. Why did I avoid this for weeks?? πŸ˜…

1
User

I actually feel like I know what I'm doing now. Game changer.

1

Here's What Happened to Marcus:

Marcus attended my workshop in November. He learned the framework. Took 11 pages of notes. Downloaded everything.

Then he tried to implement... and got stuck.

"Where do I start?"

"Should I write the sales page first or the emails?"

"How do I set up Stripe again?"

"What if I'm doing this wrong?"

He spent 3 months "figuring it out." Made $0.

Then Marcus joined the 10K Launch Lab.

Day 1: Open module β†’ "Complete Offer Validation Worksheet" β†’ 30 minutes β†’ Done

Day 7: Sales page complete (used fill-in-the-blank template)

Day 14: 5-email sequence scheduled (used templates)

Day 22: Launched

Day 27: $5,200 in revenue

10k Launch Lab Offer ICPs

Same Marcus.

Same offer.

Same audience.

The only difference?
He had a paint-by-numbers system
that made it impossible to get lost.

That's What the 10K Launch Lab Is.

It's not another course where you "watch videos and figure it out."

It's a 30-day implementation system where every single day has ONE focused task.

  • No guessing.
  • No decision fatigue.
  • No "I'll do this later."

You open today's module. You do the task. You check the box.

And in 30 days, you've launched your offer and made your first $10K.

Or you know exactly what to fix for your next launch.

βœ… Here's Exactly What's Inside:

30 Daily Action Plans

Every day unlocks ONE task. No overwhelming modules. Just: Open β†’ Do β†’ Done.

WEEK 1: Validate & Position Your Offer (Days 1-7)

  • Day 1: Offer Validation Worksheet (which offer to launch?)
  • Day 2: Positioning Formula (craft your unique angle)
  • Day 3: Pricing Calculator (determine your $10K price point)
  • Day 4: Audience Mapping (find your 100 buyers)
  • Day 5: Competitive Research Template (what makes you different?)
  • Day 6: Guarantee Builder (craft your risk reversal)
  • Day 7: Sales Page Outline (structure your pitch)
πŸ“ž Live Call #1: Hot Seat Offer Audits

WEEK 2: Build Your Sales Assets (Days 8-14)

  • Day 8: Headline Formula (write 10 options, pick the winner)
  • Day 9: Opening Hook (the problem/agitation section)
  • Day 10: Solution Section (introduce your offer)
  • Day 11: Features β†’ Benefits Translator (what they actually get)
  • Day 12: Objection Crusher (handle the top 5 "no's")
  • Day 13: Stack & Bonus Builder (make it irresistible)
  • Day 14: CTA & Urgency (scarcity mechanics)
πŸ“ž Live Call #2: Sales Page Roast Sessions

WEEK 3: Tech Setup & Pre-Launch (Days 15-21)

  • Day 15: Email #1 Template (teaser/announcement)
  • Day 16: Email #2 Template (problem deep-dive)
  • Day 17: Email #3 Template (solution reveal)
  • Day 18: Email #4 Template (objection handling)
  • Day 19: Email #5 Template (urgency/final push)
  • Day 20: Payment Setup Walkthrough (Stripe/Gumroad - 5 min Loom)
  • Day 21: Email Tool Setup (schedule your sequence)
πŸ“ž Live Call #3: Tech Troubleshooting + Email Sequence Feedback

WEEK 4: Launch & Optimize (Days 22-30)

  • Day 22: Pre-Launch Hype Plan (warm up your list)
  • Day 23: Launch Day Checklist (hour-by-hour plan)
  • Day 24: Engagement Boosters (get replies)
  • Day 25: Objection Response Scripts (handle DMs)
  • Day 26: Mid-Launch Pivot Plan (what if nobody's buying?)
  • Day 27: Urgency Escalation (ethical scarcity)
  • Day 28: Post-Launch Follow-Up (nurture "not yet" people)
  • Day 29: Data Analysis Template (what worked/didn't)
  • Day 30: Next Launch Planning (do it again, faster)
πŸ“ž Live Call #4: Launch War Room

SHUT. THE. FRONT.
DOOR. πŸ™€πŸ™€πŸ™€πŸ™€

πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯

The $10k LAUNCH LAB

REBEL
PLAYBOOK

THE
AUDITOR

The $10k Launch Lab

LAUNCH LAB

For those who want to stand out & make sales

Launch Lab Archetype
Vault

By How We Grow, LLC
Welcome, Rebel, to your Launch Lab Archetype Vault. Most people never sound as powerful...
You're not most people. This exists to help you discover your authentic brand voice.
START HERE, REBEL ⚑️

πŸ“ Fill-in-the-Blank Templates

You're never starting from a blank page. Every asset is templated:

  • βœ… 3 x Sales Page Template
  • βœ… Sales-Email Launch Sequence
  • βœ… Pricing Calculator
  • βœ… Launch Timeline
  • βœ… FAQ Section
  • βœ… Guarantee Builder
  • βœ… Objection Response Scripts

Just fill in the blanks. No copywriting required.

πŸŽ₯ 50+ Walkthrough Videos

Every technical step has a screen-recording video.

No more:

  • Googling "how to set up Stripe"
  • Watching 12 conflicting YouTube tutorials
  • Getting stuck and giving up

Instead: "Click here. Paste this. Hit this button. You're done."

πŸ“ž 4 Live Weekly Calls

Mondays, 12 PM EST, 60 min each.

  • β€’ I review 3-5 people's work LIVE
  • β€’ Everyone learns from each other's mistakes
  • β€’ Real-time troubleshooting
  • β€’ Q&A for your specific situation

Can't attend live? Recording in your inbox within 2 hours.

πŸ’¬ Skool Community

24-Hour Support. You're not doing this alone.

  • β€’ Post daily progress
  • β€’ Ask questions (answered within 24 hours)
  • β€’ Get feedback on your work
  • β€’ Celebrate wins together

It's like having a team... without hiring a team.

🎁 EXCLUSIVE BONUSES

(Worth $3,750)

πŸ”₯ You're getting more in bonuses than you're paying for the program.

BONUS #1

AI Offer Stack Tool

($197 Value)

Input your expertise β†’ Get 5 proven offer ideas in 60 seconds.

Saves you weeks of "offer confusion."

BONUS #2

AI Launch Stack Tool

($297 Value) πŸ”₯ NOT RELEASED TO PUBLIC

Input your offer details β†’ Get a complete sales email funnel written in 3 minutes.

Saves you days of staring at blank screens. Early access.

BONUS #3

3 x Sales Page Templates

($3,000 Value)

Complex, beautiful, high-converting templates. Not basic Notion docs.

Just duplicate, fill in your offer, publish.

  • β€’ The "Story-Driven" Page
  • β€’ The "Data-Driven" Page
  • β€’ The "Transformation" Page
BONUS #4

Swipe File Vault

($147 Value)

50 proven subject lines, opening hooks, and CTA variations tested on 70K+ subscribers.

BONUS #5

"Disaster Recovery Playbook"

($109 Value)

The 7-step rescue plan if nobody buys, emails flop, or sales stall.

Saved Marcus's launch ($5,200).

Ana - How We Grow

⚑ THE GUARANTEE:
"Launch-or-We-Fix-It"

Here's my promise to you:

IF YOU:

  • Complete all 30 daily tasks
  • Attend ALL 4 weekly calls
  • Launch your offer within 45 days

AND YOU DON'T MAKE AT LEAST $3,000...

I'LL PERSONALLY:

  1. Audit your entire sales funnel
  2. Rewrite your sales page headline + CTA
  3. Give you a custom recovery plan

OR refund your $597. No questions asked.

You literally can't lose if you do the work.

πŸ’¬ What People Are Saying:

"I spent 3 months 'figuring it out' on my own. Made $0. 30 days in the Lab? $5,200. The daily tasks made it impossible to procrastinate. I just opened the module, did the thing, moved on."

Marcus D.

Verified Purchase | $5,200 Revenue

"I've bought 4 different courses on 'how to launch.' Watched all the videos. Never launched. The Lab was different. No 3-hour modules. Just ONE task per day. Day 22: Launched. Day 28: $6,400 in sales."

Priya S.

Verified Purchase | $6,400 Revenue

"The templates are insane. I'm not a copywriter. But the fill-in-the-blank sales page template made me sound like one. I launched 19 days after joining. Made $3,200 in the first week."

Lizzy D.

Verified Purchase | $3,200+ Revenue

πŸ’° The Math You Need to See:

Option A: "Figure It Out" On Your Own

  • 6 months of trial and error
  • Likely outcome: $0-$2,000
  • Lost revenue: $60,000

Cost: $0 (but you lose 6 months)

Best Value

Option C: Join the 10K Launch Lab

  • Investment: $597
  • Time: 30 days (30-60 min/day)
  • Control: 100%

If you hit ONE $7K launch:

This pays for itself 12x over.

Option B: Hire It Out

  • Funnel builder: $1,500
  • Copywriter: $2,000
  • Launch consultant: $2,500
  • Control: 0%

Total: $6,000+

Which option makes the most sense?

❓ FAQ

⏰ IMPORTANT DATES:

  • TODAY: Enrollment opens
  • FEB 7: Enrollment CLOSES (11:59 PM EST)
  • FEB 9: Day 1 unlocks (Cohort starts)
  • MARCH 12: Day 30 (Launch Deadline)

πŸ’‘ The Real Question:

This isn't about the $597.

This is about the next 30 days of your life.

Path A:

Trying to "figure it out" on your own, getting stuck, giving up.

Path B:

Following a proven system, getting support, actually launching.

Both paths cost you 30 days. Only one path makes you money.

ENROLLMENT CLOSED β€” JOIN THE WAITLIST

DOORS ARE CLOSED.
BUT YOU CAN GET IN LINE.

The February cohort is full. But here's the truth: waitlist members get first dibs when we reopenβ€”plus exclusive early-bird pricing.

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