Only 100 Seats Available

How To

Build Your SubstackThe Right Way From Day One

*limited time offer*

Unstuck to Published — Live Workshop with Ana & Jessica

Walk in with an idea. Walk out with a positioned publication, a structured first article, and a paywall strategy that converts — in 60 minutes flat.

Sat, March 21

10:00 AM EST

Live on Zoom

Replay included

Only 100 seats. Replay included for all attendees.

You've been thinking about starting a Substack for weeks. Maybe months. You know you have something worth sharing. But every time you sit down to do it, you get stuck on the name, the niche, the first post, the paywall, the tech — and nothing gets published.

This workshop fixes that in 60 minutes. You'll walk in with an idea and walk out with a positioned publication, a structured first article, and a monetization strategy — built live, with two creators who've done it.

A 60-minute live workshop for Substack creators who are done overthinking and ready to publish — with two experts who've built Bestseller publications from scratch

From Zero to Bestseller FastAna started with no audience and hit 100K in subscription revenue in just 15 months on Substack — all from paid subscribers who love her content.

Trusted by 79,000+ ReadersHow We Grow now has over 79,000 subscribers and a passionate community that keeps coming back for more.

Real Strategies, Real ResultsEverything we'll share in this workshop are actionable methods you can start right away — no fluff, no hacks, just honest steps to real growth.

By the end of this workshop, you'll know exactly how to:

...and you'll have the templates to start doing it the same day.

Know exactly how to position your publication so the right readers subscribe on sight

Pick a working name, write a converting description, and structure your About page — in minutes, not months

Outline your first article using the Story → Lesson → Framework structure that gets discovered and shared

Set up your paywall strategy correctly from Day 1 — what goes behind it, how to price it, how to make the upgrade feel natural

Stop second-guessing your niche and commit to a positioning angle that attracts paying readers

Walk away with a 7-day action plan to go from idea to published — no more 'I'll start next week'

Get direct, real-time feedback on your Substack from two creators who've built Bestseller publications

Build the structural foundation that turns a hobby newsletter into a real revenue-generating business

...and so much more. Live. Saturday, March 21 @ 10:00 AM EST.

Sat, March 21 @ 10:00 AM EST · Replay included · All templates sent immediately

Our students apply these systems and flip the switch — from stuck to published and earning — in under 30 days.

0+Subscribers Converted

Your Hosts — Two Creators. Two Skillsets. One Complete System.

Meet Ana & Jessica

Not theory from people who've read about Substack. Real systems from creators who've built Bestseller publications from scratch.

Ana Calin

How We Grow — 79,000+ subscribersBestseller

Forbes-recognized marketing leader. Grew How We Grow from 0 to Bestseller in under 3 months. $119K+ months. Teaches newsletter creators how to position, price, and monetize — without a massive audience, sales calls, or burnout.

Jessica Best

Unstuck to Published — 8,000+ subscribersBestseller

Specializes in helping first-time Substack creators go from "I have an idea" to "I have a live publication" — fast. Her Get Unstuck Framework has helped hundreds of creators stop overthinking and start publishing.

You don't have a writing problem. You have a starting problem.

Most people who want to start a Substack never publish their first post. Not because they can't write. Because they get trapped in decision mode — endlessly circling the same questions without moving forward.

Sound familiar?

"I've changed my newsletter name 6 times and I still hate all of them"

"I don't know if my niche is specific enough — or too specific"

"I have 30 article ideas but I can't figure out which one to publish first"

"I don't understand when to turn on paid or what to put behind the paywall"

"I've been 'about to launch' for 3 months"

"Everyone else seems to know exactly what they're doing and I feel paralyzed"

This isn't a motivation problem. It's a structure problem. You don't need more inspiration. You need someone to sit next to you and say: "Do this first. Then this. Then this. Now hit publish."

That's exactly what this workshop does.

Live Workshop — Sat, March 21 @ 10:00 AM EST | Replay Included | Lifetime Access

Getting your Substack off the ground requires NO:

a perfect name — you can change it later

thousands of followers on other platforms

months of planning before you publish

spending money on ads or tools

being a 'natural writer' or English major

figuring out the tech on your own

a finished content calendar

knowing everything about your niche before you start

Why not just watch free YouTube videos about Substack?

Free advice tells you what to do. This workshop sits next to you while you do it. You'll leave with actual assets — a positioned publication, a first article outline, a paywall strategy — not just more ideas to add to the pile.

What You'll Build

Not theory. Not "things to think about later." Actual assets you'll have when the call ends.

A Clear Positioning Angle Who is this for, what problem does it solve, why should someone subscribe, and what transformation does the reader get. Answered. Decided. Done.Ana teaches this

A Working Publication Name, Description & About Page Stop agonizing. We'll use the "working name" framework to pick one that works, write a description that converts visitors, and structure your About page so it sells 24/7.Jessica teaches this

Your First Article — Structured, Outlined, Ready to Publish Using the Story → Lesson → Framework structure that performs best for discovery and engagement. You'll know exactly what to write, how to open it, and how to end it.Jessica teaches this

A Paywall Strategy That Converts from Day 1 Where to place your paywall, what goes behind it, how to price your paid tier, and how to make the upgrade feel like a natural next step. The exact system behind a $119K/month Substack.Ana teaches this

20 Minutes of Live Q&A Drop your Substack link. Share your niche idea. Ask the question that's been keeping you stuck. Two experienced creators giving you direct, honest, specific feedback in real time.Ana + Jessica

Workshop Agenda — 60 Minutes

5min

Opening: Why Creators Stay Stuck

Jessica

10min

The Get Unstuck Framework

Jessica

10min

Positioning Your Publication to Convert

Ana

10min

The First Article Framework

Jessica

10min

Paywall Strategy That Converts from Day 1

Ana + Jessica

5min

Closing: The Momentum Rule

Jessica

20min

Live Q&A — Ask Us Anything

Ana + Jessica

Regular Price $300

$97

One-time payment. Sat, March 21 @ 10:00 AM EST + replay + all templates.

Real writers. Real results. Real growth.

Here's What Happens When You Actually Have a System

These writers didn't have bigger audiences or better writing. They just stopped guessing and started using a proven framework.

Is This For You?

THIS IS FOR YOU IF:

You want to start a Substack but haven't published yet
You launched but it feels messy and you want to rebuild it properly
You're stuck choosing a name, niche, or topic
You don't know what to put behind your paywall — or when to turn it on
You want to monetize eventually and don't want to set things up wrong from the start
You're tired of consuming advice and ready to actually execute

NOT FOR YOU IF:

You already have 1,000+ subscribers and a clear monetization strategy
You're looking for advanced growth tactics (that's Ana's other workshops)
You want to watch a recording "someday" but won't do the work live
You're not willing to publish within 7 days of this workshop

You've been "about to start" long enough.

Every week you spend thinking about your Substack is a week you could've been building it. The name doesn't have to be perfect. The niche doesn't have to be final. The first post doesn't have to be your masterpiece.

It just has to exist.

Saturday, March 21 @ 10:00 AM EST. 60 minutes. Two creators who've done it.
You'll walk in with an idea and walk out with a publication.

Due to the live, interactive nature of this workshop and the instant delivery of all digital resources, templates, and replay access, we are unable to offer refunds. When you purchase your seat, you receive immediate access to all workshop materials — making every sale final. We're confident you'll love every minute.

See you in the room.
— Ana & Jessica

Workshop is Saturday, March 21 — Only 100 Seats

Everything You Get Today

One payment. Two experts. Everything included. Yours to keep forever.

60-Minute Live Workshop (Sat, March 21)$297

Full HD Replay — Watch Anytime, Forever$97

The Get Unstuck Framework (Jessica's Signature System)$197

Publication Positioning Worksheet (Ana's $119K/Month System)$197

First Article Template — Story → Lesson → Framework$97

Paywall Placement Guide — Where, What, When$147

About Page Copy Template That Sells 24/7$97

Working Name Framework — Stop Agonizing, Start Publishing$47

20 Minutes Live Q&A — Bring Your Substack, Get Direct Feedback$197

Monetization Strategy Blueprint — Price, Package & Convert$147

Total Value$1,570

Plus — available add-ons at checkout:

Show Don't Tell — 400 AI Thumbnail Credits$47

100 Genius Launch Ideas PDF$27

Hooks That Stop the Scroll — Headline Swipe File$27

Or bundle all 3 and save $32$69 $101

Your investment today

$1,570$97

That's over 93% off the total value. One payment. Everything included.

You'd be crazy to pass this up.

Sat, March 21 @ 10:00 AM EST · Replay + all resources included · Secure checkout via Stripe

Workshop Investment

$97

One session. Two experts. Everything you need to launch.

60-minute live workshop (40 min training + 20 min Q&A)

Full replay — yours to keep forever

The Get Unstuck Framework (Jessica's signature system)

Publication Positioning Worksheet (from Ana's $119K/month system)

First Article Template — Story → Lesson → Framework

Paywall Placement Guide — where to put it, what goes behind it

Live Q&A — bring your Substack, get direct feedback

Replay included for all attendees. All sales final due to the live, interactive nature of this workshop and instant delivery of digital materials.

Will This Work For Me?

This workshop works for these four main niches. If you're in one of these, this will be a great fit for you!

Newsletter Writers

Coaches & Consultants

Content Creators

Digital Educators

Newsletter Writers

You want to start publishing on Substack but you're stuck on the name, niche, or first post. This workshop gives you the structure to launch properly — and a paywall strategy from Day 1.

Coaches & Consultants

You're using your newsletter to build authority and attract clients — but you haven't launched yet or your setup feels messy. We'll rebuild it properly in 60 minutes.

Content Creators

You're creating across platforms and Substack is your home base. You have the ideas but no structure. This gives you a positioned publication and a first article ready to publish.

Digital Educators

You teach, share frameworks, or break down complex topics. Your knowledge deserves a publication — and this workshop will help you build one that converts from Day 1.

Still unsure? Here are more specific niches that have used this system and seen great results!

Health & Wellness Writer
Finance Newsletter
Mindset Coach
Copywriter
Business Coach
Bookkeeper
Parenting Writer
Brand Strategist

Lifestyle Blogger
Travel Writer
Food & Recipe Creator
Tech Newsletter
Culture & Arts Writer
Interior Designer
Podcast Host
Social Media Manager

Digital Marketer
Sales Coach
Course Creator
Wellness Coach
Life Coach
Financial Coach
Email Marketer
Content Strategist

Common Questions

This is literally designed for you. You're the person we built this for. Come with nothing but an idea — you'll leave with a structured publication ready to publish.

Yes. A huge percentage of creators launch without structure and then feel stuck. This workshop gives you the framework to rebuild your foundation properly — positioning, About page, paywall strategy — without starting over.

Yes. Every attendee gets the full replay plus all templates and resources. But the live Q&A — where we review YOUR Substack and give direct feedback — only happens once. Saturday, March 21 @ 10:00 AM EST. In the room.

You'll get the recording and all the resources. But we strongly recommend attending live — the Q&A section is where the biggest breakthroughs happen. If you have a scheduling conflict, book your seat anyway and watch the replay within 48 hours while the momentum is fresh.

Ana built How We Grow to 70,000+ subscribers and $119K+/month in 14 months. Bestseller in under 3 months. Featured in Forbes. Jessica has helped hundreds of creators go from "stuck on the idea" to "published and growing" through her Unstuck to Published framework. Between us, we've seen every mistake, every sticking point, and every shortcut that actually works.

Show Don't Tell is our AI-powered viral thumbnail generator that creates scroll-stopping visuals for your Substack posts. You get 400 image credits (enough for ~200 thumbnail generations) — normally these credits cost $47+ on their own. It's the perfect companion tool when you start publishing.

Still have questions? Email us at anaxcalin@gmail.com

BOOK YOUR SEAT NOW

Saturday, March 21 @ 10:00 AM EST. Replay + all templates & resources included.

Secure 256-Bit Encrypted Checkout

Full Name

Email Address

Highly Recommended!

Yes! Add Show Don't Tell — Viral Thumbnail Generator (+$47)

Get 400 AI image credits to generate scroll-stopping thumbnails for every Substack post. Powered by Gemini 2.5 Flash — professional visuals in seconds, not hours.

400 Image Credits~200 Generations19 Style Presets1 Year Access

Highly Recommended!

Yes! Add 100 Genius Launch Ideas PDF (+$27)

100 vetted, high-converting launch ideas sorted by difficulty and revenue potential. Know exactly what to sell and how to price it.

100 Proven IdeasSorted by RevenueInstant PDF DownloadLifetime Access

Highly Recommended!

Yes! Add Hooks That Stop the Scroll (+$27)

Stop being ignored. Get our vault of high-converting headline frameworks and opening loops that force readers to stop scrolling and click your content instantly.

Headline Swipe FileOpening Loop TemplatesInstant AccessLifetime Updates

Or get all 3 and save

Save $32!

HIGHLY RECOMMENDED!

The Creator Launch Kit — All 3 Add-Ons (+$69)$101

Get everything you need to launch like a pro: AI-powered thumbnails, 100 proven launch ideas, and headline frameworks that stop the scroll — all in one bundle.

Show Don't Tell — 400 AI image credits (worth $47) 100 Genius Launch Ideas PDF (worth $27) Hooks That Stop the Scroll (worth $27)

Replay included for all attendees. Secure checkout via Stripe.